Strategic Planning

Building Organizational Capacity for the Non Profit

Strategic Planning is the means of envisioning your non profit future and asking these three basic questions:

  • Where have we been?
  • Where are we now?
  • Where do we want to go?

Strategic Planning emphasizes the process in addition to the end product and includes your mission, vision, creativity, values and organizational culture.

Strategic Planning is a tool for transforming your mode of functioning from being reactive to pro-active. The future is anticipated and opportunities utilized through Strategic Planning. Strategic Planning is future-based, led by creative thinking. An important benefit of the process is team building that is nurtured by an inclusive process.

Benefits of Strategic Planning:

  • Ignite ingenuity and new approaches
  • Greater investment of volunteers, community, funders and partners
  • Frame a common vision for your non profit
  • Crystallize non profit belief and values
  • Visualize strengths, weaknesses, opportunities and threats
  • Context for daily actions and decisions
  • Bring new people onto the board
  • Create and update brand identity items

It gives you a blue print to follow. A strategic plan is an excellent marketing piece for funders and community partners as well as a road map for your organization’s growth.

Planning to Plan – deciding to undertake the Strategic Planning process, board of trustees’ approval and buy in, leadership selected, consultant hired

Needs Assessment – evaluating the present situation both internally and externally, using reliable measuring tools, identifying strengths, weaknesses, opportunities and threats

Mission – clear, concise, inspirational statement of the dream that defines the non profit.

Vision – visualization of what the non profit can be, how you are going to change the neighborhood, the community, or the world.

Strategy – how are you going to implement the mission and build your vision, goals/objectives: specific timetables, accountability accomplishments and measurable outcomes to fulfill the mission and vision.

Plan – pragmatic action plan, presented both internally and externally to exhibit the highlighted results from the Strategic Planning process.